Talk 2: Strive — THE PREMIUM DECENTRALIZED AD MARKETPLACE

A very quick walk-through for first impression.

Thrive’s ultimate goal is to establish the first meritocratic & community-based Premium Advertising Market Place, where all participants become strong contributors in defining clear publisher interests, commercial benefits and self-reinforcing processes to make joining the group a no-brainer.

Thrive believes the community is the backbone of its business model, therefore all main actors who are actively contributing to the Ad Market Place development such as Consumers, Reviewers, Advertisers and Publishers are eligible to improve their economic performance.

Here are some very nice promises:

OTHERS TAKE YOUR DATA FOR FREE.

THRIVE PAYS YOU OUT PUBLISHERS RECEIVE MONEY GUARANTEED. FASTEST PAYMENTS IN THE INDUSTRY.

NOBODY KNOWS HOW MUCH AD NETWORKS CHARGE YOU. THRIVE OFFERS LOWEST AD FEES EVER.

PROTECT YOUR BRAND, INCREASE YOUR CONVERSION AND GET PREMIUM PLACEMENT FOR YOUR AD.

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Read the whitepaper and brainstorming.

EXECUTIVE SUMMARY

In recent months, there has been growing concern among advertisers over brand safety and a call for transparency in terms of exactly what kind of content their ads will appear next to.
This is driving a shift in thinking about digital advertising.

“There is not one definitive way to address the issues surrounding brand safety and transparency”
says Simon Stone, commercial director, Collective.

Recent incidents when brands have appeared in context and next to inappropriate, distressing, damaging content has swung the pendulum back towards the research for premium placement.

Companies do not control if their advertisement will appear in a well-known premium title.

For brands that want to appear next to several premium placements in one go, there is not really a quick-and-easy way of doing so since today’s marketplace is not geared up to this way of working.

What advertisers need is something that has been talked about quite a lot before, but never fully realized — A PREMIUM DECENTRALIZED AD MARKETPLACE.
As of today, several attempts to achieve this utopian ideal have failed.

And Thrive is the first one.

MARKET OPPORTUNITY & POTENTIAL GROWTH

This figure is forecast to constantly increase during the coming years, reaching a total of 310 billion U.S. dollars by 2020.
Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry.
Mobile internet advertising spending is forecast to increase from an estimated 109 billion U.S. dollars in 2016 to just over 247 billion U.S. dollars in 2020.
Following this pattern, mobile advertising spending in the U.S. is also forecast to double between 2015 and 2019

COMPETITORS & BLOCKCHAIN ADVANTAGES

The digital-advertising industry is growing strongly, with revenues increasing sharply over recent years, leading to a consolidation of big players in the ad exchange market like Google DoubleClick, AppNexus, Criteo, OpenX or AOL’s Marketplace.

Recently, a few ICOs have been announced on this topic such as AdEx , Ad Shares, Basic Attention Token, Papyrus and Bitclave.

While the dynamism of digital advertising world would not prevent any users from simultaneously using several innovative new products, majority of legacy companies will not have enough flexibility to suddenly dump fees from one day to another without hugely impacting its current organizational
structure. No information about Blockchain technology used for the project (in the competitor analysis chart is assumed to run on Ethereum blockchain).

Thrive Labs project is going beyond the decentralized Ad Market Place concept, since building and integrating an active community around it, with clear and transparent engagement rules.

Thrive is a company based on Blockchain and smart contracts with all competitive advantages this technology brings in, ensuring full transparency, 100% data security and safety.

Thrive Tech team is duly analyzing major blockchains available on the markets considering all the threats stated above in terms of transactions handling, speed, gas requirement and data storage capability. If none of them is in line with our need, the team has the right skills to build an
independent blockchain, fully tailored on project needs.

Ethereum blockchain will be used only for crowdsale purposes.
Heavily reducing the cost of advertising (cutting off most of the profit for middlemen) will make advertisers and publishers eager to switch to Blockchain platforms.

To fully differentiate from competition, still leveraging all Blockchain competitive advantages stated above, Thrive conducted extensive market research and launched private surveys to clearly understand if its value proposition was both fully in line with industry needs and self-sustainable
from a financial point of view.

How many ICO projects have a sound business plan behind?

- The Thrive team is backed up by a solid business plan, based on months of surveys and market research.
- The Thrive team is working in the industry since years as part of an existing and profitable company.
- The Thrive team understands technology, and therefore spending time selecting the best scalable blockchain solution to fully support and deliver the project.
- The Thrive team is the only project declaring AD FEES applied and USERS/WEBSITES REWARDS in a transparent and clear way to its community.
- The Thrive team has a clear strategy to ramp-up its platform before opening the market place and becoming profitable.

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More information about the token sale, road map and team:

Website: https://ico.thrivelabs.io

Facebook: https://www.facebook.com/thrivelabs.io/

Twitter: https://twitter.com/WeareThrivelabs

I highly recommend you read the whitepaper yourself if you really want to invest on this Dapp or become an early adopters.

Whitepaper link: https://ico.thrivelabs.io/documents/thrive_whitepaper.pdf

My Profile Bitcointalk : https://bitcointalk.org/index.php?action=profile;u=1581228